Fill in the blanks with the correct words from the bank at the bottom of the page.

The group of customers who will probably ____________ the product is known as the target market. The company directs its ____________ efforts toward this group of potential customers ____________ form the target market. Once market researchers have determined the target market they wish to appeal to, the company can develop an ____________ mix of product, price, placement, and promotion. ____________ company ____________ to match consumer needs or mold consumer desires to ____________ product being ____________

Word Bank:

buy      attempts      the      offered.      who      marketing      The      appropriate