- When creating the description META tag, you should just list keyword after keyword (not in sentence form), since this strategy will help you get top rankings.
Your answer:
True
False
- From this list, what is the most important thing you can do for your Web site (keep in mind that all of these are important, but I'm looking for the *most* important one)?
Your answer:
Not use frames
Have graphics that load fast
Offer contact information
Do comprehensive keyword research, and then choose the most appropriate ones for your site
- When considering keywords or keyword phrases, which of the following should you do?
Your answer:
Don't worry about keyword research -- you know better than anyone else how people are searching for your site.
Use a single keyword
Use a service like Wordtracker to determine your competition and how many people are actually searching for your important keyword phrases
Use extremely broad keywords
- It's considered bad form to misspell keywords in your META keyword tags. True or false?
Your answer:
True
False
- When creating title tags for your Web site, you should:
Your answer:
Write a separate title for each page of your site, focusing on the content of that particular page.
Use the same title tag for every page, so that a central "theme" is created throughout the site.
- Which of the following ranking criteria is used when grading the placement of your Web page?
Your answer:
Prominence of the keyword on your page
Link popularity
One central theme, or focus, throughout the page
All of the above
- How early in a Web page's title or description tags should a keyword phrase appear?
Your answer:
Toward the beginning of the tags (first few words)
Anywhere
- Whenever possible, use a lot of hidden links to other pages of your site, so that the engine can spider those links and index the pages. True or false?
Your answer:
True
False
- Which of the following factors are considered "spam" by most of the major engines?
Your answer:
Hidden links or joining link farms
Hidden text
Creating "old fashioned" doorway pages of no value
All of the above
- You should include keywords in:
Your answer:
<TITLE> tag
Body of the page
Heading tags
All of the above
- As a general rule, what is *usually* considered the most important HTML tag on your Web site?
Your answer:
<H1> heading tag
<META NAME="DESCRIPTION">
<TITLE>
<META NAME="KEYWORD">
- When designing your site, is it better to provide detailed product/service information on your home page, or design a separate page for each product and provide a description about the product/service there and then a link back to the home page?
Your answer:
Separate page for each product with a description and a link to the home page.
Detailed product/service information on your home page
- When writing your description tags, you should:
Your answer:
Use all caps
Start the sentence with a capital letter, then use lowercase letters. Make your descriptions easy to read and captivating, designed to pull in traffic!
Just list your keywords one after the other
Repeat the content of your title tag.
- When writing content for your Web pages, what is CRUCIAL to remember?
Your answer:
Write content that is of VALUE to your users.
Write content that is of VALUE to the search engines.
Don't forget your target audience!
All of the above
- An excellent way to rank high with the search engines is to hide words on a page by using the same or similar color of text as the background.
Your answer:
True
False
- Which of the following design strategies can present problems with SOME engines when trying to get top rankings?
Your answer:
The use of frames
Flash movie as the main page of the site
Dynamically generated content
All of the above
- It's best to let the engines' spiders find your Web pages on their own through links on other pages or Web sites, if at all possible, as opposed to submitting your pages through free add URL.
Your answer:
True
False
- When studying a top ranking Web page to determine why they've succeeded, which of the following areas should you consider?
Your answer:
The page's link popularity and link reputation
The page's word count
Whether the page has keywords in the title and other tags
All of the above.
- Which of the following tricks will get you in trouble with the search engines for spamming?
Your answer:
A page that doesn't load fast
Music on your site
Joining a link farm
All of the above
- The best way to use gateway information pages is to create content-rich information pages that target different sets of keywords or topics but not to be excessive. True or false?
Your answer:
True
False
- It is okay to create copies of your index page, naming them index1.html, index2.html, index3.html (and so forth), and then submit them to each search engine?
Your answer:
True
False
- Which of the following are directories?
Your answer:
ODP
Yahoo! Directory
AOL
#1 and #2
- If you have several different pages that strictly sell affiliate software or services, you can submit every page to the Open Directory Project and expect them to get in.
Your answer:
False
True
- Once you've achieved a top ranking position, what is your next step?
Your answer:
Kick back in an easy chair and let your Web site do the work for you.
Celebrate!, and then continue to monitor your rankings and log files on a daily or weekly basis to make sure your rankings don't slip and that your rankings are converting to traffic that converts to sales.
Look at your log file periodically to see how many visitors are coming to your site.
- Which of the following engines have paid inclusion programs?
Your answer:
Yahoo!/Overture's Site Match
Google
Ask Jeeves/Teoma
MSN